Taking a break from doing paperwork I'm weeks behind on.
We've got a lot of reasonably bright minds from varied professions here, many of whom are owners and want-to-be RLX owners. None of us has outed themselves as a marketer, however, and I'm sure I'd make a lousy one.
Was just thinking, how can Acura revive the currently moribund RLX line through marketing of some type?
If you were in Torrance right now, giving instructions to the chosen marketing firm (I forget who it is now but it'll come to me), what would you want them to do?
Discuss.
I'll start. I'd say an awesome lease deal (again) and better 2016 tech than in the TLX and rest of the line would be a good start....after all, Acura has to have a reason for the PAWS RLX in the lineup. Add a HUD to the PAWS Advance at least, for example. Heated steering wheel in the USA? (I'd LOVE that one after awakening to -17 F yesterday). Doing this would be an apology of sorts to disappointed Acuristas out there waiting for a reason to drop coin on an RLX.
For the Sport Hybrid, a reasonable (I didn't say it had to be awesome, though that'd be great) lease deal could help, along with fixing the items we, the beta testers (as I call us Sport Hybrid owners), have pointed out over the last four months.
I think that's about it. I'm not sure huge TV or magazine ad buys would save the RLX.
We've got a lot of reasonably bright minds from varied professions here, many of whom are owners and want-to-be RLX owners. None of us has outed themselves as a marketer, however, and I'm sure I'd make a lousy one.
Was just thinking, how can Acura revive the currently moribund RLX line through marketing of some type?
If you were in Torrance right now, giving instructions to the chosen marketing firm (I forget who it is now but it'll come to me), what would you want them to do?
Discuss.
I'll start. I'd say an awesome lease deal (again) and better 2016 tech than in the TLX and rest of the line would be a good start....after all, Acura has to have a reason for the PAWS RLX in the lineup. Add a HUD to the PAWS Advance at least, for example. Heated steering wheel in the USA? (I'd LOVE that one after awakening to -17 F yesterday). Doing this would be an apology of sorts to disappointed Acuristas out there waiting for a reason to drop coin on an RLX.
For the Sport Hybrid, a reasonable (I didn't say it had to be awesome, though that'd be great) lease deal could help, along with fixing the items we, the beta testers (as I call us Sport Hybrid owners), have pointed out over the last four months.
I think that's about it. I'm not sure huge TV or magazine ad buys would save the RLX.