It looks like the RLX Sports Hybrid is finally out, with pricing and specs now up on Acura.com. The RLX Sports Hybrid has an $11,500 premium (starting point) over the non-hybrid RLX. I personally think that is too much variance especially given the RLX is not selling well now.
Which leads to my question about the approach Acura should take if/when they launch a TLX hybrid. First, I think they should offer two hybrids...one a more traditional hybrid that would model the Accord Hybrid and maximizes the city MPG factor. I would price this very competitively with the non-hybrid models (I think Lincoln's MKZ hybrid is the same as the non-hybrid model).
Then, the TLX should also have a sports-hybrid for those wanting more performance from their hybrid. I would hope Acura would have this hybrid marked up only a few thousand over the non-hybrid version of the SH-AWD.
Which leads to my question about the approach Acura should take if/when they launch a TLX hybrid. First, I think they should offer two hybrids...one a more traditional hybrid that would model the Accord Hybrid and maximizes the city MPG factor. I would price this very competitively with the non-hybrid models (I think Lincoln's MKZ hybrid is the same as the non-hybrid model).
Then, the TLX should also have a sports-hybrid for those wanting more performance from their hybrid. I would hope Acura would have this hybrid marked up only a few thousand over the non-hybrid version of the SH-AWD.
